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African Synergy Core Objectives

 

African Synergy Core Objectives

To develop and strengthen our client’s brand and image. This involves working closely with our clients to develop an
understanding of their core features, markets, strengths and objectives. We then take this into the field and communicate the offering to our partners “on the ground”

To assist in building the product’s reputation in the industry as valuable, accessible, sought-after and service-oriented. The industry incorporates primarily the travel trade (tour operators and retail agents), tourism bodies, the corporate sector, MICE markets as well as the travel media

To nurture and develop relationships between the trade and our clients both regionally and internationally – translating into long-lasting partnerships. Such relationships are built by focusing on quality sales consulting, including product training, dissemination of marketing material as and when required, continuous follow-up, organization of educational visits and being on hand to communicate any pertinent feedback to our stakeholders

To ensure a presence for our clients at trade shows (locally and internationally) and within the offices of our travel partners on a regular basis. National and international sales trips arranged at regular intervals ensure that all domestic markets are serviced

To ensure that a client’s profile is communicated to our partners via the electronic environment. Regular newsletters are distributed to our vast database of local and international partners. Our clients are also each given a dedicated page on our website. Any news, specials and promotions are communicated regularly via the relevant platform on the site

To ensure that costs for sales and marketing-related exercises are kept to a minimum by amalgamating different complementary products on specific projects. In this way, the total cost is effectively shared – resulting in the client bearing a fraction of what they would traditionally have carried on their own

To partner clients with marketing specialists should they require assistance with a website’s conceptualisation, design and optimisation; brochure design, and general communications (such as in-house newsletter design and distribution).

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To serve as an enhancement to your hotel management team so you can focus on operations and the details that matter: your guests.

 

Activity Overview

Comprehensive sales calls, training and workshops with an extensive database of South African tour operators and retail agents

Collaborating at Work
 

We can also do...

Our extensive experience in the hospitality industry ranges from Sales and Marketing to Reservations, Operations, Guest Services and Hotel Development. We understand what it takes to build and operate a hotel, as well as the requirements to create awareness and fill rooms, which is why we offer the below services to hotels in need of expert guidance:

  • Hotel / Lodge development and analysis (location, design, décor, etc.) for new or existing project/s.

  • Sales and Marketing plan development.

  • Sales and Marketing collateral development (brochures, fact sheets, etc.).

  • Visual content development and management (image gallery, videos, shot list compilation and dedicated representative on photoshoots).

  • Brand / Re-brand development.

  • Database and CRM development.

  • Public Relations (SA / International).

  • Reservations / Front Office training.

  • OTA management.

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